SMART Goals For Event Success ~ A Unique Space For Hire In Manchester
06 Dec 2017
The reason for organizing a corporate event is probably more important than how. "Why am I organizing an event? What is the specific objective?" If you are organizing an event for your business or clients, you will probably ask yourself these questions. At first, it may seem like common sense that you ask them. However, it is important to recognise that this is no less than the foundation of your entire project. When you are able to provide a clear and precise answer to the question of why, you will be on the right track - that of success.
Ensure you make that business connection when planning a corporate event at The Bridgewater Hall, a unique space for hire in Manchester, by following our SMART event planning tips
Why are you organizing this event?
Do you plan to attract new customers and relationships through a corporate party? Do you want to increase the reputation of your company, brand or customer? You wish to organize a congress? Or rather an amazing networking party? Are you just going to ask for fair compensation or do you want to sell as many tickets as possible for your event, so that you make a profit in the end?
When you have the answer to these questions, write it in clear language so that you know exactly what you want to achieve. Your goals will then be used to determine where, when, how and with whom your event will be.
It's not very difficult, but can take some time to get it right ...
Thinking about the desired goal does not seem insurmountable. And indeed, just putting your dreams on paper is not a complicated affair. What is more significant, is confronting these projects in reality. In light of one, you will quickly see if another project objective is feasible. Or not.
In this case, you will very quickly decide to review your ambitions somewhat, or even put them completely in the closet. For effective event planning, first evaluate the possibilities before you start dreaming. Stay ambitious, however, while trying to keep both feet on the ground, right from the start.
A draft of the objectives
The objectives that you set are dependant on the type of event that you want to organize:
- Introducing new and challenging ideas / Expanding perspectives
- Building business opportunities and commercial activity.
- Promoting services, suppliers and products.
There are many possibilities, as long as you remain realistic and relevant, you will be working towards achieving these goals throughout the journey.
But how do you make realistic goals? How can you know for sure if something is possible when you have not tried it yet? First of all, there is your common sense, and possibly that of your partner(s). You know your business and customers best, going by gut instinct will take you far.
And then, there is also the Internet. What you have not tried yet may have accomplished by hundreds or even thousands of people. By learning at their expense, falling, then falling again and getting up. You do not have to reinvent the wheel - Google is your friend!
There are also some good basic rules that you can follow. SMART objectives are part of it. SMART stands for Specific, Measurable, Ambitious, Realistic and Temporal - which forms a practical verification checklist for your goals. By following the SMART principle, you will take a big step in the right direction.
Try to define your goals as precisely as possible. Determine clearly what you want to achieve. The more precise you are, the greater the likelihood that you will reach your goal. It's a bit like setting your GPS on the city center or on a specific address with number. Do not say: I want to have a lot of participants at my event; rather, I want at least 400 registrations and 350 people present. To do this, I will send 5,000 personalized invitations and use the services of a call center."
Your goals must be measurable. In other words, be sure to check what you expect. You will then be able to clearly determine your progress along the way (and make the necessary and useful adjustments) and then evaluate it effectively. "I want our start-up event to be fun" is not measurable. While "I want 35 participants, 25 of whom are already registered to back the business proposal."
As we said before, your goals must be achievable. Dreaming is good, but you have to keep your feet on the ground. This does not mean, however, that you can not be ambitious. Attempting to convince a person to participate in your networking event may be difficult, but achievable. Attempting to do the same with a group of top CEO's, on the other hand may be a little less possible.
The ambitious goals are fantastic and certainly appreciated when they are achieved. But are they really relevant to your project? Challenges may have their place in a sports competition, but if they do not contribute anything to the goals of your event (like generating leads), then they are useless. If you were to get a top CEO to your event and they do not become a source of any prospect or additional appointment, it will be simply be a waste of time, money and energy.
Planning - the key to a successful event. Tip number one: start well in advance and try to set a date for everything you plan to do. Send invitations and ensure counter-measures are in place if a last minute problem occurs - imagine if the speaker has to cancel. Your planning will be your road map from the first day. If you follow it strictly, everything will be fine.
The starting point
Defining your objectives when organizing an event is the first step to success, and is crucial for all the following tasks. In the end, it will determine what will come out of your event. So do not fix your goals in a hurry. Rather, think carefully, get a second opinion & research. This is when your event will certainly fly.
The Bridgewater Hall offers a unique space for hire in Manchester and inspiring environment to hold corporate events. We have a number of rooms that are a popular choice for business seminars and training sessions. Furthermore, we have a dedicated Events Team that will support you throughout the planning and performance of the event. For more information submit an enquiry to the Conferences & Events Team using the online contact form or check out our detailed Conferences and Events Manchester section of our website.