Optimise Your Blog Marketing For Conferences and Events in Manchester

19 Sep 2017

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Blogs have long since found their way into the marketing strategies of companies. They are a popular communication path to reach potential customers. Creating a blog and filling it with content is not (too) difficult. But to carry it off successfully needs some analysis and practice. We have researched the most important to-dos of blog marketing to inform you how to successfully use these tips for conferences and events in Manchester.

Know your target group:

Even with a blog, it is important to know who you are writing it for. Are you writing exclusively for your potential event visitors or would you like to provide information for non-visitors with your event blog? Understanding these different personas will help you customise the blog content. There must not only be one target group. If you've noticed through analytics or comments under the blog that your target group can be extended to multiple people, write content that captures their interests.

Convince with content:

The content must be helpful and useful to your readers. Provide expert knowledge, publish interviews with your speakers, or present the latest news on your event. Always keep up-to-date and keep your readers on the page with appealing formulations and pictures. Also, give your readers the opportunity to comment on your text, and respond to emerging issues.

A major aspect of online content is including an appealing design. Therefore, support your text with useful Infographics or loosen it with backstage images. Always ensure that the optics correspond to the design of your event, so that there is a matching theme. Make sure you use high-quality images for the site. You can also add short videos or video interviews with your speakers to give visitors a first impression of the event.

Push your blog with SEO:

With keyword research, you increase your chance to be found by potential visitor through a Google search. This will ultimately lead to more people. Our tip: do not force your visibility with extensive SEO-focused phrases, because ultimately the grammar of the text will suffer. The text should always be written for your target group and not for Google.

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An additional application for distributing your blog is via an event newsletter sent to "subscribers"; this will draw attention to top blog contributions and increase your reach. Collaboration with industry experts or top speakers of your event will not only deliver valuable content, but reach more people as the experts can share your blog post. Such collaborations can be guest contributions or interviews, for example.

Share your content on different social media platforms:

Ultimately, it is about publishing your contributions and making them available to a broad mass of people. Inform your readers about your social media channels through your blog posts. Use Google Analytics to monitor when your blog is clicked on and which platform to optimize your click-through rate.

Blogging is therefore characterised by information and serves to indirectly market the event. This is mainly about image formation and customer loyalty. If you publish regularly, you can create an additional information channel with a blog, giving your participants a more comprehensive picture of your event.


A basic building block for any event marketing is a suitable website. It is the poster of the digital age as well as communicative platform where you connect with your audience, to which all other marketing measures are linked. For interested parties and participants, the event website is the starting point for information about the event. Therefore, it should not only contain all the important details, facts and figures, but it should also be attractive and engaging. With an impressive and professional layout you reflect the image of the event and your company.