Experiential Conferences and Events in Manchester City Centre
22 Feb 2017
In the last couple of years, we have seen real development in the event management sector as professionals - as well as their customers - are moving away from normal event formats to "Experiential Events", inspired by Experiential Marketing. This is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.
This form of marketing has continued to develop as a profession in its own right, as the link between consumer and brands have become greater than ever before. With firms competing to not only sell products, but additionally convert potential customers to their brands for life.
So how does this translate to the development of Conferences and Events in Manchester City Centre? Companies are finding value and success in moving away from demonstrations and conventional conference formats, to new actions and technology that is driven towards digital interaction.
One example being the development of social apps and platforms that coincide with events. The advantages of this include:
• Communication and content sharing between event organisers, participants and delegates.
• Empowering live audience communication, comments and voting.
• Providing a means for visitors to organise their schedule of seminars they will attend.
• Requesting the details of contacts in a networking session or immediately upload images to a social network account or the official pages of the event.
Furthermore, comprehensive information can be gained on delegate likes, dislikes and feedback; as well as monitoring participation levels at particular events to greatly help improve future planning and decision making.
With Virtual Reality headsets achieving the mass market success, we may also see this form of technology being used to involve delegates in custom created content. Creative organisers are dreaming up many inventive ways of using this technology. Examples include demonstrating products in virtual environments, which provide buyers with a better understanding of how the products will look and employed in the real-world.
The Bridgewater Hall is a fantastic choice for holding experiential Conferences and Events in Manchester City Centre. There are a variety of rooms that are not only inspiring to be within but also have the space to create interactive events and activities with delegates. The Bridgewater Hall offers a modern and inspiring environment for 5 to 1800 delegates. We have a dedicated Events Team that will support you throughout the planning and performance of the event. In addition to this our state of the art sound and visual technology, present throughout the building, is operated by a team of expert engineers. The building also boasts the best acoustics in the whole of the UK in the beautiful Auditorium. There is no better place to hold an interactive / experiential conference or event than The Bridgewater Hall.