ASM Global Shows It’s Support For Ukraine
ASM Global, the world’s leading producer of entertainment experiences, venue management and event strategy, has announced a new fundraising campaign amidst the ongoing crisis in Ukraine. Help for Ukraine campaign launches across ASM Global operated venues in the UK, and aims to raise vital funds and support for the people of Ukraine.
All ASM Global operated venues across the UK, including The Bridgewater Hall, AO Arena (Manchester), OVO Arena Wembley (London), First Direct Arena (Leeds), Utilita Arena (Newcastle) and P&J Live (Aberdeen) will support the newly-launched fundraising initiative, raising vital funds and support for the people of Ukraine.
Starting from 14 April, ASM Global customers will be able to donate to the British Red Cross, with an option to add 50p to their food and beverage order during shows, which will be used to help send aid, via The British Red Cross, to those in need. Donations will help the people of Ukraine get access to food, water, first aid, medicines, shelter and warm clothing. Since the conflict began, over 750,000 people have been helped by teams from The Red Cross, and now ASM Global pledges its support through its Help for Ukraine appeal.
Chris Bray, EVP of Europe at ASM Global said, “ASM Global is proud to implement this new fundraising initiative, using ASM Global’s portfolio of UK venues as locations for donations to this important cause. ASM Global Acts, our corporate responsibility platform, works to make a meaningful difference to communities locally and all over the world, and we hope our customers will support us in these efforts, as the conflict in Ukraine continues. These funds will allow the British Red Cross to continue their vital work in providing urgent aid to those who need it the most.”
Customers at ASM Global operated venues across the UK can donate when purchasing food and drinks at shows. This new initiative is supported by ASM Global Acts, which launched in October 2021. ASM Global Acts is the company’s corporate social responsibility platform, and an extension of ASM Global’s longstanding commitments to creating a better workplace, a more diverse workforce, serving the communities where it operates, and contributing to a healthier environment and planet. These programs are activated at both the corporate and local level, creating value at scale within communities.
ASM Global has donated £25k to help kick start the campaign. And has pledged to donate a further £10k extra for every £100k raised from audiences and patrons.
About ASM Global
ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management – delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention and exhibition centres, and performing arts venues.
For more information, please visit the ASM Global website